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Top research reveals 60-70% of change efforts fail.

To help you succeed, we created the Playbook around 5 core principles that are:

  • Backed by science
  • Proven in practice
  • Enhanced by AI
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About the Book:

This book is your go-to guide for leading successful change, ditching the one-size-fits-all approach. Drawing from tons of real-world experience, it focuses on 5 core change principles and 3 instruments that really work. You'll get practical tips, backed by research, and even learn how to use AI to tailor your change efforts. Think of it as beating the odds and cutting through the chaos with confidence!

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Your countdown to change:

5  Proven Change Principles—Clear, practical, and stripped of fluff, so you can create momentum fast.

4  Top Challenges Leaders Face—The issues that keep you up at night, tackled head-on with strategies that actually work.

3  High-Impact Instruments for Change—Purpose-built for you, your team, and your entire organization—so every part of the system moves forward together.

2  Science-Backed Decision Tools—Structured, reliable, and ready to sharpen your toughest calls.

1  Game-Changing Method—Most Leaders Overlook Elevated with responsible AI to accelerate real, measurable progress.

Change is everywhere, be ready for it!

Meet Your Change Assistant

Our proprietary web application leverages AI to help you explore the book's content, customize strategies to your organization's needs, and implement them effectively. It features three interactive modes, offering a dynamic and personalized user experience informed by the book's strategies.
Give It A Try

See how the authors have helped organizations build successful change strategies.

When working with organizations such as American Express, Mayo Clinic, Eaton,
Honeywell, Target, AT&T, US Bancorp, Kraft Foods, 3M, Johnson & Johnson,
Nabisco, PepsiCo, the New York Times, and many community agencies, the authors have witnessed firsthand how leaders struggle with conflicting messages from
various “flavor-of-the-month” models. The complexity of today’s organizational
environment—especially post-pandemic—has only magnified this challenge.
Leaders seek clarity amid the noise and need strategies that are adaptable to their
unique environments. This book provides simple, concrete strategies that, with a
little help from AI, can be customized for immediate action—so leaders can breathe a sigh of relief with more confidence. When these strategies are implemented in
manageable “baby steps,” the probability of success improves significantly.

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